ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
4.7/5 | 3.172+reviews

ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS

Regular price Sale price£34.95 £69.95 Save 50%
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30-Day money-back guarantee
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Only 3 left in stock!

Summer Sale Update: Due to high demand during our Summer Sale, only a few units are in stock! If you can still click 'Add to Cart,' it’s still available.

The dress that feels like the best kind of summer day — light, free, and completely effortless.
There is a particular kind of morning where the wardrobe just cooperates — where one piece goes on and everything immediately feels right. The Elena™ - Elegant Floral Summer Midi Dress is that morning. A cotton blend that breathes genuinely rather than just claiming to, a loose flowing cut that moves with the body without ever clinging to it, and a midi length that covers beautifully and flows freely with every unhurried step. The kind of dress you put on for a slow morning and find yourself still wearing comfortably when the warm afternoon stretches into evening — because nothing about it has asked you to stop.
  • Breathes Genuinely — A cotton blend that keeps air moving against your skin through warm mornings and long summer days so you feel as fresh at hour six as you did when you first put it on.
  • Flows Without Clinging — A loose generous cut that drapes softly over the body without gripping anywhere it should not — free, comfortable, and flattering from every angle all day long.
  • Skims and Covers — A relaxed silhouette that sits loosely over the tummy and hips without defining them — so you feel completely at ease in your body and completely at ease in the day.
  • Moves With You — Lightweight fabric that shifts and flows naturally with every step so the dress feels alive and effortless rather than worn and endured through a full warm day.
  • On and Done — A complete considered look the moment you put it on — no second piece, no second-guessing, just dressed and out the door feeling genuinely, quietly lovely.

If our product does not meet your expectations, you can return it within 30 days upon receipt.

Before returning the goods, please contact our customer service at info@bethandrose.com and let us know the reason for the return so we can process your request correctly.

We are offering free shipping within the United Kingdom for all orders.

We ship our packages with a Track & Trace code so you can always monitor your order.

You will receive the Track & Trace code via email within 1-24 hours after placing your order.

Beth & Rose London has over 3.172+ satisfied customers and our customers give us a rating of 4.7/5.0.

Rachel K. and 3.1k+ other women love Beth & Rose London!

Why Women Love Beth & Rose London

★★★★★

“The order arrived beautifully packaged and in perfect condition. You can really feel the quality of the fabric.”

Emma J.
London – 12 hours ago
★★★★

“Great service from Beth & Rose London. The clothes fit perfectly and the personal touch really makes a difference.”

Claire W.
Manchester – 1 day ago
★★★★

“I’m very impressed with the attention to detail. Everything came neatly wrapped, smelling fresh and ready to wear.”

Sarah M.
Birmingham – 2 days ago
★★★★★

Add customer reviews and testimonials to showcase your store’s happy customers.

Lily K.
Bristol - 5 days ago
★★★★★

“Fantastic experience! The items are high quality and you can tell the store genuinely cares about its customers.”

Olivia R.
Leeds – 1 week ago
★★★★★

“My package arrived safely and beautifully presented. Beth & Rose London make online shopping feel truly personal.”

Helen P.
Liverpool – 2 weeks ago

Money-Back Guarantee

I truly believe in the quality of our clothing – and I’m confident you’ll love it too. That’s why we offer a hassle-free 30-day money-back guarantee.

If you’re not completely satisfied with your purchase, simply return it within 30 days and receive a full refund – no questions asked.

Founded By Two Sisters

Beth & Rose began with two sisters who shared a simple belief: every woman deserves to feel effortlessly beautiful, confident, and comfortable in what she wears.

As fashion became faster and trends came and went, they found themselves searching for timeless pieces that felt elegant, flattering, and easy to wear — clothing that made women feel like the very best version of themselves, without ever trying too hard.

That is why every collection at Beth & Rose is carefully selected with quality, comfort, and timeless style in mind. Pieces designed to move with you, celebrate your confidence, and become favourites you'll reach for season after season.

For the sisters behind Beth & Rose, true style has never been about following every trend. It is about feeling graceful, confident, and completely yourself, no matter the occasion.

Beth & Rose was created for women who appreciate timeless elegance, effortless confidence, and beautiful clothing that feels as good as it looks.

With love,
Beth & Rose

FREE DELIVERY

We offer free shipping incl. Track & Trace to the United Kingdom!

30-DAY MONEY-BACK GUARANTEE

We offer a 30-day return period. Feel free to return any item within 30 days if you are not completely satisfied.

SECURE PAYMENT

Your payment information is processed securely. We accept Visa, Mastercard, American Express, Apple Pay, Google Pay and Shop Pay.

FAQs

Yes, we ship in United Kingdom with Royal Mail, for the fastest and most reliable delivery. Free express shipping in all orders.

No, we do not store your payment details. All payment processing is handled securely by trusted third-party providers.

You can reach us via our support email info@bethandrose.com Our team typically responds within 24 hours.

You can return items within 30 calendar days of receiving them.Return shipping costs are the buyer’s responsibility. Approved refunds will be issued to your original payment method.

Orders are typically processed within 3 business days after being placed.

Once your order is confirmed, you will receive an email with your order number. To track your order, simply visit our Track Your Order age and enter your order number or email address.